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<channel>
	<title>shuyar</title>
	<link>https://shuya.co</link>
	<description>shuyar</description>
	<pubDate>Tue, 24 Jun 2025 17:48:55 +0000</pubDate>
	<generator>https://shuya.co</generator>
	<language>en</language>
	
		
	<item>
		<title>Index</title>
				
		<link>https://shuya.co/Index</link>

		<pubDate>Tue, 11 Jan 2022 21:00:49 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

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		<description></description>
		
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	<item>
		<title>Amex Wimbledon</title>
				
		<link>https://shuya.co/Amex-Wimbledon</link>

		<pubDate>Thu, 12 Jun 2025 14:46:22 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Amex-Wimbledon</guid>

		<description>
	

	American Express Wimbledon&#38;nbsp;
2023
Small &#38;amp; larger format signages, flyers, banners, way-finding, packaging, menus, motion graphics
	For Wimbledon, American Express launched multi-space brand activations&#38;nbsp; including an experience centre, premium lounges, and engaging queue-side installations. While maintaining strict brand consistency across way-finding and print, I introduced refreshing design elements into small-scale materials—such as free postcards and secret ticket giveaways—to bring moments of surprise and play. The six-month project involved designing menus, maps, signage, and posters, in close collaboration with 3D designers and interactive teams to extend the brand across both space and screen.



  
    

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Postcard designs &#38;amp; Customised postcard machine animation:





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&#60;img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6daaca032d4ba6d08dbc4ac5cd7501519d1b9220ef0f5c9d3afaa8ea59e0ee53/Untitled.gif" data-mid="234979512" border="0"  src="https://freight.cargo.site/w/1000/i/6daaca032d4ba6d08dbc4ac5cd7501519d1b9220ef0f5c9d3afaa8ea59e0ee53/Untitled.gif" /&#62;

Card Member Lounge


&#60;img width="6000" height="4185" width_o="6000" height_o="4185" data-src="https://freight.cargo.site/t/original/i/48b914d6529a55a72fb6283bcf9945e3c6656f87d4245376aa0096bd01c5962d/AMEX_Wimbledon-3.JPG" data-mid="234974445" border="0"  src="https://freight.cargo.site/w/1000/i/48b914d6529a55a72fb6283bcf9945e3c6656f87d4245376aa0096bd01c5962d/AMEX_Wimbledon-3.JPG" /&#62;
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	<item>
		<title>Amex Afters &#38; More Machine</title>
				
		<link>https://shuya.co/Amex-Afters-More-Machine</link>

		<pubDate>Tue, 24 Jun 2025 15:24:59 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Amex-Afters-More-Machine</guid>

		<description>
	Amex Afters &#38;amp; 
More Machine

2022
Visiual Identity, print design
	Amex's Moments of Joy is an ongoing initiative designed to surprise Card Members and attract new prospects through memorable experiences. In 2022, the campaign extended into the OVO Arena, aiming to deepen customer engagement and position Amex as a key to unforgettable music moments. 
I led the visual identity design for two key activations: More Machine, a gamified reward experience, and Amex After, an immersive post-concert lounge.

I created bold, brand-aligned visuals across large backdrops, menus, posters, and cards. For More Machine, I developed a playful logo using Amex’s core typeface and collaborated with UI designers on interactive screen animations. For Amex After, I designed a flexible gradient system combining Amex blue with show-specific colours to express an "endless night" atmosphere, adaptable for future events.

The campaign offered a fresh, joyful twist on Amex’s formal identity, bringing colour, energy, and brand engagement to live audiences.

&#60;img width="1950" height="622" width_o="1950" height_o="622" data-src="https://freight.cargo.site/t/original/i/2d08a2e8c135cfc93a2d3cdd34216df286803c4f87190bcd96c9f137f90162e1/2025-06-24-17.19.04.png" data-mid="234979345" border="0"  src="https://freight.cargo.site/w/1000/i/2d08a2e8c135cfc93a2d3cdd34216df286803c4f87190bcd96c9f137f90162e1/2025-06-24-17.19.04.png" /&#62;&#60;img width="5288" height="3525" width_o="5288" height_o="3525" data-src="https://freight.cargo.site/t/original/i/2030946d3d5c76cab360dd021e4b0ee7a22c934ab675021dd3c7b50470b6ac3a/AMEX-Afters---16th-December-2022-by-Luke-Dyson---LD1_0477.jpg" data-mid="234976829" border="0"  src="https://freight.cargo.site/w/1000/i/2030946d3d5c76cab360dd021e4b0ee7a22c934ab675021dd3c7b50470b6ac3a/AMEX-Afters---16th-December-2022-by-Luke-Dyson---LD1_0477.jpg" /&#62;
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	<item>
		<title>National Theatre Campaign</title>
				
		<link>https://shuya.co/National-Theatre-Campaign</link>

		<pubDate>Tue, 24 Jun 2025 15:30:04 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/National-Theatre-Campaign</guid>

		<description>
	National Theatre Campaign

2022
Print &#38;amp; digital design
	As part of American Express’s partnership with the National Theatre, this campaign aimed to make theatre more visible, accessible, and connected to everyday audiences. 
I was responsible for leading the visual design across multiple formats—designing bold, brand-driven posters for bus wraps, station platforms, and high-visibility OOH locations, as well as adapting the campaign into dynamic assets for social media.




&#60;img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/b662a7cec74a300aa5add9e7b13e8bb30676774adc7f41897bcb792b6504512a/Othello_DOOH-1100x600.jpg" data-mid="234981470" border="0"  src="https://freight.cargo.site/w/1000/i/b662a7cec74a300aa5add9e7b13e8bb30676774adc7f41897bcb792b6504512a/Othello_DOOH-1100x600.jpg" /&#62;&#60;img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/aa1b1779e66db063f224a91ed31c2343ad9f7819865a55e8918e2caf1f6e09cd/SATSE-1638x2048.jpg" data-mid="234981566" border="0"  src="https://freight.cargo.site/w/1000/i/aa1b1779e66db063f224a91ed31c2343ad9f7819865a55e8918e2caf1f6e09cd/SATSE-1638x2048.jpg" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9609b04dea15ca4f664f610e9914ec5e6d2398cbcfa6255b61946b6f4e0813d3/PHADERA-BATCH-1x1.jpg" data-mid="234981544" border="0"  src="https://freight.cargo.site/w/1000/i/9609b04dea15ca4f664f610e9914ec5e6d2398cbcfa6255b61946b6f4e0813d3/PHADERA-BATCH-1x1.jpg" /&#62;
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</description>
		
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	<item>
		<title>Nature Valley Gone Wild Festival</title>
				
		<link>https://shuya.co/Nature-Valley-Gone-Wild-Festival</link>

		<pubDate>Tue, 24 Jun 2025 15:30:57 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Nature-Valley-Gone-Wild-Festival</guid>

		<description>
	Nature Valley Gone Wild Festival

2023
Print design
	At Gone Wild Festival, Nature Valley created a hay-built brand activation focused on families and healthy energy. 
I led the design of ingredient-themed visuals—posters and game cards—celebrating honey, oats and chocolate. The content was crafted to be both educational and playful, aligning with the brand’s natural tone and the festival’s outdoorsy, energetic spirit.





&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/234047839d0d2c8a0e8b5bf6181b54c383d411343c495053bc1a092a63d6cfd7/WhatsApp-Image-2023-08-26-at-19.01.12a.jpg" data-mid="234979025" border="0"  src="https://freight.cargo.site/w/1000/i/234047839d0d2c8a0e8b5bf6181b54c383d411343c495053bc1a092a63d6cfd7/WhatsApp-Image-2023-08-26-at-19.01.12a.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/eec1c6a2b80f78d2e03b2296a1613e439e0edf9cd1dec041dc027eca625da008/WhatsApp-Image-2023-08-25-at-15.31.27f.jpg" data-mid="234979020" border="0"  src="https://freight.cargo.site/w/1000/i/eec1c6a2b80f78d2e03b2296a1613e439e0edf9cd1dec041dc027eca625da008/WhatsApp-Image-2023-08-25-at-15.31.27f.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ee81f311af265fb690918a9bdf6216c65bc2cbfd5035f39d6af4f35b0a358921/WhatsApp-Image-2023-08-25-at-15.21.44z.jpg" data-mid="234979018" border="0"  src="https://freight.cargo.site/w/1000/i/ee81f311af265fb690918a9bdf6216c65bc2cbfd5035f39d6af4f35b0a358921/WhatsApp-Image-2023-08-25-at-15.21.44z.jpg" /&#62;


&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c97b916906726f093b6a55f55f0068c67d96dce5194aeaf49b1f003712366797/IMG_4865.JPEG" data-mid="234979014" border="0"  src="https://freight.cargo.site/w/1000/i/c97b916906726f093b6a55f55f0068c67d96dce5194aeaf49b1f003712366797/IMG_4865.JPEG" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/403106eea1a3ac1f37c01b60b6bf38b82e9bf690e68d1029ed93beea2b8ad145/IMG_4875.JPEG" data-mid="234979010" border="0"  src="https://freight.cargo.site/w/1000/i/403106eea1a3ac1f37c01b60b6bf38b82e9bf690e68d1029ed93beea2b8ad145/IMG_4875.JPEG" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5972bcd897109d1a018ca5f366449409f90d30ba078be0cee82d0c87d5443aad/IMG_4863.JPEG" data-mid="234979012" border="0"  src="https://freight.cargo.site/w/1000/i/5972bcd897109d1a018ca5f366449409f90d30ba078be0cee82d0c87d5443aad/IMG_4863.JPEG" /&#62;
&#60;img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d0bf7a75cbda94eccfecfee57bbfadb875fbe42d7f6179ffb6ef4483d1fcec16/IMG_4861.JPEG" data-mid="234979007" border="0"  src="https://freight.cargo.site/w/1000/i/d0bf7a75cbda94eccfecfee57bbfadb875fbe42d7f6179ffb6ef4483d1fcec16/IMG_4861.JPEG" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Broken in the Royal Navy</title>
				
		<link>https://shuya.co/Broken-in-the-Royal-Navy</link>

		<pubDate>Tue, 24 Jun 2025 17:48:55 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Broken-in-the-Royal-Navy</guid>

		<description>
	Broken in the Royal Navy

2023

Nominated for Chip Chop Award -&#38;nbsp;Best plagiarism or adaptation of existing work
Team:&#38;nbsp;Chole Ambler, Simeon Jarrett
	Advertising regulations are set up to make sure people know exactly what they’re being sold, but army recruitment slips through the net. &#38;nbsp;

Recent campaigns for the Royal Navy highlight how enlisting can change your life. That may be true, but there are two sides to it. The country-hopping, patriotic, Call-Of-Duty side is glamourised, while the traumatic and dangerous side is reduced to a potential side effect. As a result, young people are enticed to enrol without understanding the full picture. 

So, by flipping the well-known campaign line ‘Made in the Royal Navy’, our tactical campaign for the Samaritans goes a step further than what’s usually portrayed in recruitment adverts. These ads skip the journey of self-discovery that young people are seduced&#38;nbsp;with, andgo straight to the possible reality they’re left with.





&#60;img width="2906" height="1400" width_o="2906" height_o="1400" data-src="https://freight.cargo.site/t/original/i/1074f3cc1af9ed89dd2d780c146dc110fdf03b3c23faaf3b5801250a4c0d796d/Chip-Chop-Entry_-Chloe-Simeon-Shuya.jpg" data-mid="234984648" border="0"  src="https://freight.cargo.site/w/1000/i/1074f3cc1af9ed89dd2d780c146dc110fdf03b3c23faaf3b5801250a4c0d796d/Chip-Chop-Entry_-Chloe-Simeon-Shuya.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Portamen</title>
				
		<link>https://shuya.co/Portamen</link>

		<pubDate>Tue, 11 Jan 2022 21:00:49 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Portamen</guid>

		<description>
	Portamen
2021
brand identity, magazine
	This project answers the research question of "How can a brand help people embrace and understand hybrid culture and its inauthenticity through the medium of Chinatown?". 

It aims to explore the context of Chinatown and multiculturalism then build a brand to promote ‘inauthenticity’ which can help people understand the legitimacy of third cultures.



	
	
&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/90e888440d926f43b6fe8be19986ac1cbfff0c8c3d04bc6cc0d58f223ae155d2/hb-project.jpg" data-mid="131375989" border="0"  src="https://freight.cargo.site/w/1000/i/90e888440d926f43b6fe8be19986ac1cbfff0c8c3d04bc6cc0d58f223ae155d2/hb-project.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8248da267d91c4756587ddf25aed9fbe939d8f3f0578f7b5a514c49d7a6f6e25/hb-project2.jpg" data-mid="131376116" border="0"  src="https://freight.cargo.site/w/1000/i/8248da267d91c4756587ddf25aed9fbe939d8f3f0578f7b5a514c49d7a6f6e25/hb-project2.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/55d65cfe9f1a28375d3fe99fe664c6310859d47b3824d8f024a201a564a67963/hb-project.jpg" data-mid="131376137" border="0"  src="https://freight.cargo.site/w/1000/i/55d65cfe9f1a28375d3fe99fe664c6310859d47b3824d8f024a201a564a67963/hb-project.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/1d97f7bf888c2b1ba2fe93ff9c66f7474d3eea43f40539585ebad7c913cf22f7/hb-project4.jpg" data-mid="131376127" border="0"  src="https://freight.cargo.site/w/1000/i/1d97f7bf888c2b1ba2fe93ff9c66f7474d3eea43f40539585ebad7c913cf22f7/hb-project4.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/ce4e21bebf86015e2ef9bb8e0e5d6a1f43e5fe6f6a8d56fe650a366f7567e015/hb-project5.jpg" data-mid="131376128" border="0"  src="https://freight.cargo.site/w/1000/i/ce4e21bebf86015e2ef9bb8e0e5d6a1f43e5fe6f6a8d56fe650a366f7567e015/hb-project5.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a1cf8d6f9f21f17c66bed2a6fc9808acec82d66f5358ac27ed797d68f4d46571/hb-project6.jpg" data-mid="131376129" border="0"  src="https://freight.cargo.site/w/1000/i/a1cf8d6f9f21f17c66bed2a6fc9808acec82d66f5358ac27ed797d68f4d46571/hb-project6.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/264e3ede631ddbdd08f4771f3eba9a84cf80758a098be5d0bada1c457f29cc73/hb-project7.jpg" data-mid="131376130" border="0"  src="https://freight.cargo.site/w/1000/i/264e3ede631ddbdd08f4771f3eba9a84cf80758a098be5d0bada1c457f29cc73/hb-project7.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/f0c9d10620b8bb17fb831f0934eff5a0625120989968135c66b1c8d015235a38/hb-project8.jpg" data-mid="131376131" border="0"  src="https://freight.cargo.site/w/1000/i/f0c9d10620b8bb17fb831f0934eff5a0625120989968135c66b1c8d015235a38/hb-project8.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/4b69ae5dc2279d4ca3f58dfb467c3fc94a2ae17510226c35473f7406e99359c5/hb-project9.jpg" data-mid="131376133" border="0"  src="https://freight.cargo.site/w/1000/i/4b69ae5dc2279d4ca3f58dfb467c3fc94a2ae17510226c35473f7406e99359c5/hb-project9.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/28a0cd25f2655970dd4d8118f5c23db625c77111da8e900356cacd32c0782bac/hb-project10.jpg" data-mid="131376134" border="0"  src="https://freight.cargo.site/w/1000/i/28a0cd25f2655970dd4d8118f5c23db625c77111da8e900356cacd32c0782bac/hb-project10.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/af18f7848202fce66550789deb91a45840956de6ae8d9db70ede4939955ec4ad/hb-project11.jpg" data-mid="131376135" border="0"  src="https://freight.cargo.site/w/1000/i/af18f7848202fce66550789deb91a45840956de6ae8d9db70ede4939955ec4ad/hb-project11.jpg" /&#62;&#60;img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/da62933b18898e5ca1eb26b8374956626aaafe3e8c143d856d15a06482872dc2/hb-project12.jpg" data-mid="131376136" border="0"  src="https://freight.cargo.site/w/1000/i/da62933b18898e5ca1eb26b8374956626aaafe3e8c143d856d15a06482872dc2/hb-project12.jpg" /&#62;



The written research report of this project is ︎︎︎here.
The visual project summary of this project is ︎︎︎here.&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Heniz Voila!</title>
				
		<link>https://shuya.co/Heniz-Voila</link>

		<pubDate>Tue, 11 Jan 2022 21:00:50 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Heniz-Voila</guid>

		<description>
	Heniz Voila!
2021brand identity, packaging
	Heniz Voila! is a group project in collabration with Kraft Heniz. Aimed at vegetarian customers, it brings a colourful experience to the table, like artistic paint on vegetables.&#38;nbsp;


&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2addf281ecb476b380412a945e519cb3b80b8b1b9223d3a0ae09f04353d388fe/voila.gif" data-mid="131383426" border="0"  src="https://freight.cargo.site/w/600/i/2addf281ecb476b380412a945e519cb3b80b8b1b9223d3a0ae09f04353d388fe/voila.gif" /&#62;&#60;img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/20e9d1ef84e515cec93cbffb1d20400d5b1e5142a97d5d0266e4bea2f8ae158a/1.jpg" data-mid="131387608" border="0"  src="https://freight.cargo.site/w/1000/i/20e9d1ef84e515cec93cbffb1d20400d5b1e5142a97d5d0266e4bea2f8ae158a/1.jpg" /&#62;&#60;img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/834f017500007bc44cd8067c53fab76132143d20a10133a3479d1925d206011e/2.jpg" data-mid="131387609" border="0"  src="https://freight.cargo.site/w/1000/i/834f017500007bc44cd8067c53fab76132143d20a10133a3479d1925d206011e/2.jpg" /&#62;&#60;img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9dd3d102eb819394fd875a94167d13e09fdda8b98df25577fd9c873455773a93/3.jpg" data-mid="131387610" border="0"  src="https://freight.cargo.site/w/1000/i/9dd3d102eb819394fd875a94167d13e09fdda8b98df25577fd9c873455773a93/3.jpg" /&#62;&#60;img width="8000" height="3500" width_o="8000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/12d97a71cee172294867f469f5512facfe5ffaf4000cb97e7258b5bdc7e44120/4.jpg" data-mid="131387611" border="0"  src="https://freight.cargo.site/w/1000/i/12d97a71cee172294867f469f5512facfe5ffaf4000cb97e7258b5bdc7e44120/4.jpg" /&#62;&#60;img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8c2597aa28016b2174e6363024a2a783ce9c451838b2d3394dd7587bf44ade7b/5.jpg" data-mid="131387612" border="0"  src="https://freight.cargo.site/w/1000/i/8c2597aa28016b2174e6363024a2a783ce9c451838b2d3394dd7587bf44ade7b/5.jpg" /&#62;&#60;img width="8000" height="3500" width_o="8000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/9d44add27d4befa4c1c48c32e86a1806c9b5daa9efdc6c6e3aaf00132807d576/6.jpg" data-mid="131387613" border="0"  src="https://freight.cargo.site/w/1000/i/9d44add27d4befa4c1c48c32e86a1806c9b5daa9efdc6c6e3aaf00132807d576/6.jpg" /&#62;&#60;img width="8000" height="3500" width_o="8000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/b0a29271e553505164c649f588647503b5bacc74fe64f09edfb9faf9fdace125/7.jpg" data-mid="131387614" border="0"  src="https://freight.cargo.site/w/1000/i/b0a29271e553505164c649f588647503b5bacc74fe64f09edfb9faf9fdace125/7.jpg" /&#62;&#60;img width="8000" height="3000" width_o="8000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2d469f7f69590a85b692fb210135616df78236076598cc7a0c1673aee56e0aaf/8.jpg" data-mid="131387615" border="0"  src="https://freight.cargo.site/w/1000/i/2d469f7f69590a85b692fb210135616df78236076598cc7a0c1673aee56e0aaf/8.jpg" /&#62;

&#60;img width="8000" height="3500" width_o="8000" height_o="3500" data-src="https://freight.cargo.site/t/original/i/af2cbb1fa4a1d18624d3ebc8cb18756ed5596df264ac05d0786f175db05be99c/9.jpg" data-mid="131387616" border="0"  src="https://freight.cargo.site/w/1000/i/af2cbb1fa4a1d18624d3ebc8cb18756ed5596df264ac05d0786f175db05be99c/9.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Home Chef</title>
				
		<link>https://shuya.co/Home-Chef</link>

		<pubDate>Tue, 11 Jan 2022 21:00:50 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Home-Chef</guid>

		<description>
	Home Chef
2020
brand identity
	Home Chef is a new type of instant food brand. It is based on the concept of convenience and health, combined with fresh ingredients and instructions to facilitate busy citizens who value what they eat engaging more with cooking. 

&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c75b89d005fcfd2064923d26548d6f122ad5fff9c9918d6156608a51aa8d9d60/cards1.jpg" data-mid="133575656" border="0"  src="https://freight.cargo.site/w/1000/i/c75b89d005fcfd2064923d26548d6f122ad5fff9c9918d6156608a51aa8d9d60/cards1.jpg" /&#62;
&#60;img width="7905" height="3543" width_o="7905" height_o="3543" data-src="https://freight.cargo.site/t/original/i/e1ce891f3633845a738fac9a25c4664654f04cebec96f2e882fce46e4341bde9/1.jpg" data-mid="133576714" border="0"  src="https://freight.cargo.site/w/1000/i/e1ce891f3633845a738fac9a25c4664654f04cebec96f2e882fce46e4341bde9/1.jpg" /&#62;&#60;img width="7087" height="3426" width_o="7087" height_o="3426" data-src="https://freight.cargo.site/t/original/i/1119e11554991c26a2433643744653a466a170bb20b3594339097ef3b717d9a3/-05.jpg" data-mid="133576713" border="0"  src="https://freight.cargo.site/w/1000/i/1119e11554991c26a2433643744653a466a170bb20b3594339097ef3b717d9a3/-05.jpg" /&#62;

&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8a9b7d776e3a955c8c3d884a0c0658279a31cf332fb6271f45ce7830b686299f/set4.jpg" data-mid="133576731" border="0"  src="https://freight.cargo.site/w/1000/i/8a9b7d776e3a955c8c3d884a0c0658279a31cf332fb6271f45ce7830b686299f/set4.jpg" /&#62;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/319d7578b50c0158d67b431ae00e44425a6186268b9ab75b96846a6afc7b63ec/set11.jpg" data-mid="133576742" border="0"  src="https://freight.cargo.site/w/1000/i/319d7578b50c0158d67b431ae00e44425a6186268b9ab75b96846a6afc7b63ec/set11.jpg" /&#62;

&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/5894a5e564f3772e56798e3b12c344a8c5a358a5e41982ffe4924742361740bb/all.jpg" data-mid="133576743" border="0"  src="https://freight.cargo.site/w/1000/i/5894a5e564f3772e56798e3b12c344a8c5a358a5e41982ffe4924742361740bb/all.jpg" /&#62;
&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e212c313d3dff07ab4b0fde18ce065070c0e2aa5917d6cc21d45a28967dacc10/poster1.jpg" data-mid="133576730" border="0"  src="https://freight.cargo.site/w/1000/i/e212c313d3dff07ab4b0fde18ce065070c0e2aa5917d6cc21d45a28967dacc10/poster1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Rock Wave</title>
				
		<link>https://shuya.co/Rock-Wave</link>

		<pubDate>Tue, 11 Jan 2022 21:00:51 +0000</pubDate>

		<dc:creator>shuyar</dc:creator>

		<guid isPermaLink="true">https://shuya.co/Rock-Wave</guid>

		<description>
	Rock Wave
2020
editorial, poster design
	Rock Wave is a book that visualizes classic rock music through synaesthetic forms. Combined with rock music genres, series of symbols&#38;nbsp;are used to represent the scores of different instruments patterns.



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