Portamen
2021
brand identity, magazine
This project answers the research question of "How can a brand help people embrace and understand hybrid culture and its inauthenticity through the medium of Chinatown?".
It aims to explore the context of Chinatown and multiculturalism then build a brand to promote ‘inauthenticity’ which can help people understand the legitimacy of third cultures.
It aims to explore the context of Chinatown and multiculturalism then build a brand to promote ‘inauthenticity’ which can help people understand the legitimacy of third cultures.
The written research report of this project is ︎︎︎here.
The visual project summary of this project is ︎︎︎here.