American Express Wimbledon 


2023
Small & larger format signages, flyers, banners, way-finding, packaging, menus, motion graphics
For Wimbledon, American Express launched multi-space brand activations  including an experience centre, premium lounges, and engaging queue-side installations.

While maintaining strict brand consistency across way-finding and print, I introduced refreshing design elements into small-scale materials—such as free postcards and secret ticket giveaways—to bring moments of surprise and play. The six-month project involved designing menus, maps, signage, and posters, in close collaboration with 3D designers and interactive teams to extend the brand across both space and screen.





Postcard designs & Customised postcard machine animation:





Card Member Lounge