American Express Wimbledon
2023
Small & larger format signages, flyers, banners, way-finding, packaging, menus, motion graphics
For Wimbledon, American Express launched multi-space brand activations including an experience centre, premium lounges, and engaging queue-side installations.
While maintaining strict brand consistency across way-finding and print, I introduced refreshing design elements into small-scale materials—such as free postcards and secret ticket giveaways—to bring moments of surprise and play. The six-month project involved designing menus, maps, signage, and posters, in close collaboration with 3D designers and interactive teams to extend the brand across both space and screen.
While maintaining strict brand consistency across way-finding and print, I introduced refreshing design elements into small-scale materials—such as free postcards and secret ticket giveaways—to bring moments of surprise and play. The six-month project involved designing menus, maps, signage, and posters, in close collaboration with 3D designers and interactive teams to extend the brand across both space and screen.
Postcard designs & Customised postcard machine animation:
Card Member Lounge
